digital marketing for jewellery

15 Actionable Tips On Digital Marketing For Jewellery

If you are looking for amazing tips on digital marketing for jewellery then you are at the right place. Here we give you all practical solution that works for your business and help to attract more customers. 

We don’t give you a theoretical concept of digital marketing because that will be hard to implement. When you start jewellery digital marketing, make sure you need to take action as soon as possible.

A great jewellery digital marketing strategy will give you many leads from your customers that increase sales and revenue—the best strategy help to gain more reach of your products and services. Customers always notice brand promotion, and if you promote your brand on different social media channels, search engines, and displays, then the customer will attract to your product or services.

1) Find Out Your Target Audience

2) Start keywords research for your audience

3) Make a content a calendar 

4) Create an Attractive Website

5) Build Brand Logo

6) Start SEO (Search Engine Optimization)

7) Create Social Media Page

8) Create a Social Media content calendar

9) Write Engaging Content

10) Make Videos of Your product and services

11) Hire an Influencer Marketer for your brand

12) GMB (Google My Business) Listing

13) Make Online Advertisement

14) Remarketing of your audience with display ads

15) Run Videos Ads

1) Find Out Your Target Audience

digital marketing for jewellery

If you don’t find out your target audience, then it looks like you are playing football without a goal post. Today it is very important to know who is your actual buyer. The brand never sells to everyone; he always targets those ready to pay for that solution.

Before starting digital marketing for jewellery, you should focus on market research and finding out your target customer.

Like name, age, gender, location, pain point, challenges, motivational factors etc.

If you research your audience for jewellery digital marketing, your target marketing will focus more, and you can create a good strategy.

Please Read Also: How To Start Jewellery Business Online Strategies For Beginners

2) Start keywords research for your audience

jewellery digital marketing

Keywords research is a very important part of online marketing, and without it, your time, energy, and money will be wasted.

So make sure before you start digital marketing for jewellery, higher jewellery branding agency or SEO specialist (freelancer) who help find the best keywords that grow your business. If you know how to find the right keywords for your business, the next tips will wait for you.

And if you can’t find the keywords on your own, don’t worry; we will help you.

3) Make a Content Calendar 

jewellery branding agency

Every successful blogger or business owner makes a content calendar that helps publish every content time-to-time for their audience.

Therefore, if you start digital marketing for jewellery, make sure you have a good content calendar that helps write and publish content. You can download the content calendar here according to your requirement.

Every jeweler should have a content calendar before start jewellery digital marketing. 

4) Create an Attractive Website

jewellery marketing campaigns

In the traditional world, your store is the first place to sell your product or services, but on the other hand, the website is the online store where you sell your products or services to your customers.

So the website is working to make an identity of your business and increase sales and revenue. If you invest a good amount of money to create a website for digital marketing for jewellery then the user will attract to your products and services.

You can hire a good jewellery branding agency that has experience in jewellery digital marketing and help to create a high-quality website for your business.

Read This : The Quickest & Easiest Way To Start Jewellery Business Online

5) Build Brand Logo

jewellery digital marketing campaigns

A brand logo directly leaves a big impact on your customer’s minds, which symbolizes your brand. Therefore, it is very important to create a great logo that makes your brand more professional.

If you have some design knowledge, you can use Canva, which gives a drag and drop option with a demo logo symbol. With the help of this demo logo, you can create a great logo for your business.

If you want a more wonderful logo for your brand, then hire a graphics designer from FiverrUpwork, and Freelancer that creates a professional logo for your business in a few dollars.

Remember this before starting digital marketing for jewellery, make sure your logo is attractive for your business that helps in jewellery digital marketing.

6) Start SEO (Search Engine Optimization)

digital marketing for jewellery

SEO is a very famous word nowadays, but the most important role play in the online world. Google search engine has more than 200 factors and checks every website according to that factors. Those websites that follow maximum factors of the Google algorithm then get a high chance to rank on the first page of Google.

It is not a really easy task to rank on the first page. It takes a lot of consistent hard work with patience. After 3-4 months you can get a good result. In the case of jewelry, there is less competition as compared to the other industries. Therefore if you want to start digital marketing for jewellery, then this is the best time; otherwise, you will be very late.

7) Create Social Media Page

jewellery digital marketing

If you are a jewellery owner and have a little bit of knowledge of technologies. In that case, we are 100% sure you are promoting your jewellery products on Facebook groups, WhatsApp and Instagram.

We don’t need to tell you the importance of social media; you already know it. Therefore, you should make social media page on every platform where your customers will spend much time, who are already interested in jewelry. We have already told you about your target customer or buyer avatar where you need to marketing research of your customers that help to understand on which platform they spend much time.

Make social media pages, LinkedIn pages, Instagram account, or make everywhere your customer spend time. It is the top of the funnel where you need to make the presence of your business for jewellery digital marketing.

If you work on the top of the funnel (TOFU) for digital marketing for jewellery, then you will get customers every day.

8) Create a Social Media content calendar

jewellery branding agency

Before making a social media content calendar, you need to observe your competitors that already provide the same products and services on social media.

Understand their social media marketing strategies and create a unique content calendar that plays a great role in branding. Without a strategic social media content calendar, you can’t get more followers and reach.

Therefore, observe your competitor platforms, their post, and frequency that help understand digital marketing for jewellery. After that, your social media content calendar will save lots of time and energy in jewellery digital marketing.

9) Write Engaging Content

jewellery marketing campaigns

What is the mean of engaging content? 

The content describes the challenges, pain points, and problems of your customers which they want to solve.

And offer a great solution that solves the current problem and future problems of your customers, then the customer will start to consume your content. If you show the desired goal of your customer who wants to achieve in the future, it is a high chance they will listen to your offer.

You can observe jewellery branding agencies do the same thing. Before starting jewellery digital marketing, find out their problem, challenges, and pain points to help digital marketing for jewellery. 

Read This Post: Start Jewellery Business Online That Wins Customers

10) Make Videos of Your product and services

jewellery digital marketing campaigns

In the coming few years, everyone will search videos for products or services, creating more trust in the audience’s minds. If someone makes a video on Instagram and youtube about his products and service, they get many likes and subscriptions compared to a simple post.

Try to make a high-quality video for digital marketing for jewellery as much as possible and distribute content on every social media platform that helps to increases brand awareness and in jewellery digital marketing.

11) Hire an Influencer Marketer for your brand

digital marketing for jewellery

It is the most powerful marketing technique where influencers suggest products or services to their followers. Use social influencers who have a strong following.

Many lifestyles influencer and blogger marketers have huge potential that creates jewellery space in customer’s minds. Therefore, you can collaborate with them on influencer.in, or you can search manually to identify new ones that match with your products or services.

Influencer marketers spread brand awareness and explain the benefits of jewellery to their followers, which easily creates trust in your products.

And this helps to increase the brand value that attracts more high-paying clients for your businesses. So it plays a very important role in digital marketing for jewellery.

Yes, you need to invest money to hire influencers, but you will get more revenue from that. Therefore, you can use this method for jewellery digital marketing.

12) GMB (Google My Business) Listing

jewellery digital marketing

Every jewellers want to attract high-paying local customers where Google My Business helps a lot. In the online world, every local shopkeep needs to list his product or services in Google My Business; if anyone searches on the internet for jewellery, then Google will show your shop to the user.

It is the first step you need to complete before starting digital marketing for jewellery because this will attract the local customer looking for products in his nearby area.

It is a very easy process, follow few steps, and your Google My Business listing will be complete. One more thing you need to know, always keep your post up to date with GMB listing otherwise, your ranking can be down if you start jewellery digital marketing.

13) Make Online Advertisement

jewellery branding agency

It is one of the most effective ways and our favorite method that gives the result at the very first days without doing any advanced SEO level.

Many jewellers don’t want to waste much time getting leads and sales, or sometimes they want to spread brand awareness about jewellery then it saves time and delivers fast results.

You can set jewellery marketing campaigns with Google Adwords that provide the option to run your jewellery digital marketing campaigns.

If you didn’t run ads before, I don’t recommend you run this because your money will be wasted and no result you will get from it. So if possible, please learn this skill, invest a few rupees at the initial level and test it. If you get a positive result, then go with that.

Otherwise, hire an ads expert who will run ads on behalf of your company on jewellery marketing campaigns that make it successful. Yes, they will take a few rupees commission, but you can expect good results. Therefore if you start digital marketing for jewellery, then you can go with jewelry ad campaigns. 

14) Remarketing of your audience with display ads

jewellery marketing campaigns

After running a successful ads campaign, you see many visitors visit your site, but if they don’t purchase or fill the contact form, you need to retarget them.

So it would be best if you started with display advertisements through Google ads that are more cost-effective than PPC or search ads and run Facebook ads for better retargeting by Facebook pixels where people spend much time.

Your brand needs to show at least 34 times to your customer for making a strong decision. Therefore, use display advertisement in digital marketing for jewellery.

15) Run Videos Ads

jewellery digital marketing campaigns

You can target your customer from youtube by running video ads. Google ads also offer video jewelry ad campaigns; You need to create great video content with a high-quality presentation of your products and give irresistible offers.

It will be a high chance they will attract to your products or services. Every successful marketer uses these techniques to reach more audiences, and with the help of a funnel, they attract customers on every step, and finally, they sell their products. Therefore, if you plan to start digital marketing for jewellery, you need to go with videos ads.

Conclusion: If you use every step in your business to get high-quality results, these tips will help you a lot. Implement all information in your business.

First, you should know more about your customers. Like, who are your target customers? What is his name, location, gender, pain points, and challenges? What they are looking for on the internet. Find out very relevant keywords that help to bring more customers to your services.

Then create a brand logo, website and do search engine optimization. After that, make a content calendar, write high-quality, engaging content and make a video with it. You can hire an influencer for your business. Make sure your business should be list on Google My Business. Try to use online advertising to get faster results. Then use display ads for remarketing and run video ads.

Want to Know How an Easy & Cost-Effective digital marketing strategy for a jewellery brand can help to grow your sales in the coming 30 days?

Feel free to Book Consultation by dropping an email at [email protected] or Whatsapp web at 9163957347

Leave a Comment